Are Organic Consumers Healthier than Others?

Recent research results indicate that organic consumers have a healthier diet than other consumers. This suggests that there might be a positive relationship between organic consumption and a healthy lifestyle. One aim of an ongoing research project is to analyse whether consumers with a high organic consumption have a higher interest in nutrition and a healthy living than other consumers. In order to test whether such a causal relationship exists, purchase data from Danish households are combined with information on these households’ perception of organic food and their health concerns.